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Jay Sawyer Chicago What is WebP? WebP is a file format developed by Google in 2010. It provides a higher compression rate for images, keeping the quality intact. Jay Sawyer Glenview This allows webmasters and developers to create images with smaller file sizes so their sites can load them faster. Compared to PNG and JPEG formats, this format uses more powerful compression methods. Jay Sawyer Chicago Lossless compression means that every bit of original data will remain the same after unzipping the file. Lossless WebP helps compress images up to 26% more compared to PNG. On the other hand, lossy compression will generally reduce the file size, by removing a certain amount of original data. Jay Sawyer Northbrook With predictive encoding to encode an image, WebP lossy offers a quality comparable to JPEG, while at the same time reducing the size of image files from 25% to 34%.